Trust layer · Creator programme
A heritage claim is easier to believe when it comes from someone else. Three kinds of creator, three narrative roles, one shared source of truth.
We do not ask every creator to tell the whole history. We match the narrative to the creator's native form, then let the layers stack across the programme.
The designer translates the mat into a spatial language: texture, proportion, shadow and the discipline of leaving a room quiet.
The maker opens the kit, follows the fifteen steps and reports honestly on the experience — including the difficulty.
The culture voice gives the lineage its context: the tomb finds, the tribute lists, the 1915 medal and the family still weaving.
Every creator receives the same fifteen files, organised by narrative layer. The words, images and proof points stay consistent — only the format changes.
| Layer | Narrative | What is included | How creators use it |
|---|---|---|---|
| Foundation | Origin · History · Craft | 15 process stills, 6 timeline facts, heritage-hub copy deck, 3 approved historical claims. | Use three facts maximum; always link to the heritage hub for the full record. |
| Visual | Spirit · Contemporary | 12 room studies, 8 vertical b-roll clips, palette guide, a shot list for the quiet room. | Shoot or grade in the same five tones; keep hands, steam and shadow in frame. |
| Trust | Proof | 1915 medal image, ICH certificate, maker portrait, workshop audio, third-party press lines. | Cite the source on screen or in the caption; never paraphrase the award. |
| Paid | Hooks | 5 approved opening lines, 3 CTA lines, 2 offer frames, disclosure guidance. | Keep the promise of the landing page; do not invent discounts or scarcity. |
| Owned | Community | Creator discount code, guide PDF, Skillcation invitation, early-access calendar. | Offer the letter or the visit; invite the audience into the slower relationship. |
Entry, Studio or Heritage edition, chosen to match the story you tell.
One page: the layer you own, the three facts to use, the one link to place.
Grove, workshop and maker clips not published on the brand channels.
Affiliate dashboard, quarterly fee for anchor creators, and a maker call.
“A heritage brand does not ask to be believed.
It lets the record speak — and puts it
in hands people already trust.”
The creator brief · Swish Heritage
We review applications monthly. The strongest notes are specific: a room you have been thinking about, a process you want to understand, a question the archive has not answered.
Applications close on the 20th · reply within 10 days